Our Vision

Our vision is simple: to champion exceptional brands, deliver measurable results, and build long-term retail success through collaboration and care.

We’re more than a brand agency — we’re your partner in bringing FMCG brands to life. From passion projects to market-ready products, we provide hands-on support, expert retail strategy, and personal attention at every step.

Working closely with all major supermarket and pharmacy retailers across Australia and New Zealand, we help brands grow with care, confidence, and measurable results. 

We nurture our brands, build lasting retail success, and make every client feel supported, understood, and empowered in a fast-paced retail environment.

Our process

How We Work, From Strategy to Shelf

Relationship

Relationship is everything! We partner with our clients as an extension of their team, championing their passion projects with care, expert FMCG retail strategy, and hands-on support.

Creativity

Our clients can expect nurture from ideation to creation to iteration — guidance from concept to successfully reaching supermarket and pharmacy shelves in Australia and New Zealand.

Expertise

We bring deep industry insight, strong buyer relationships and proven market expertise to help brands thrive in a fast-paced, competitive retail environment.

Delivery

In the fast-moving world of FMCG retail, we back our brands with confidence, roll up our sleeves, and work side by side with our clients to deliver measurable results.

Relationship

Relationship is everything! We partner with our clients as an extension of their team, championing their passion projects with care, expert FMCG retail strategy, and hands-on support.

Creativity

Our clients can expect nurture from ideation to creation to iteration — guidance from concept to successfully reaching supermarket and pharmacy shelves in Australia and New Zealand.

Expertise

We bring deep industry insight, strong buyer relationships and proven market expertise to help brands thrive in a fast-paced, competitive retail environment.

Delivery

In the fast-moving world of FMCG retail, we back our brands with confidence, roll up our sleeves, and work side by side with our clients to deliver measurable results.

Turn your FMCG opportunity into a brand retailers can back

Whether you’re entering the Australian market, expanding distribution or preparing for your next stage of growth, we bring strategy, commercial expertise and hands-on execution together to help you move forward with confidence.

Whether you’re entering the Australian market, expanding distribution or preparing for your next stage of growth, we bring strategy, commercial expertise and hands-on execution together to help you move forward with confidence.

Build a Retail-Ready Brand

Strengthen your positioning, product, pricing and commercial proposition.

Navigate Major Retailers

Approach ranging, reviews and negotiations with the right strategy behind you.

Turn Strategy Into Growth

Connect planning with the practical execution needed to get products ranged, distributed and performing.

Build a Retail-Ready Brand

Strengthen your positioning, product, pricing and commercial proposition.

Navigate Major Retailers

Approach ranging, reviews and negotiations with the right strategy behind you.

Turn Strategy Into Growth

Connect planning with the practical execution needed to get products ranged, distributed and performing.

Build a Retail-Ready Brand

Strengthen your positioning, product, pricing and commercial proposition.

Navigate Major Retailers

Approach ranging, reviews and negotiations with the right strategy behind you.

Turn Strategy Into Growth

Connect planning with the practical execution needed to get products ranged, distributed and performing.

Meet Our Team

Discover our story, principles, and the fervor that prompts us to provide outstanding services for companies akin to yours.

Manfred Barone

Founder | Managing Director | Commercial Strategy

Manfred Barone

Founder | Managing Director | Commercial Strategy

Manfred Barone

Founder | Managing Director | Commercial Strategy

Laura Vascon

Senior Marketing Strategist

Laura Vascon

Senior Marketing Strategist

Laura Vascon

Senior Marketing Strategist

Tom Mihos

Senior Commercial Growth Consultant

Tom Mihos

Senior Commercial Growth Consultant

Tom Mihos

Senior Commercial Growth Consultant

Belinda Barone

Operations

Belinda Barone

Operations

Belinda Barone

Operations

David Tighe

Retail Growth and Customer Strategy

David Tighe

Retail Growth and Customer Strategy

David Tighe

Retail Growth and Customer Strategy

David Wingate

Digital Media Specialist

David Wingate

Digital Media Specialist

David Wingate

Digital Media Specialist

Neil Bidwell

Retail Buying and Category Strategy

Neil Bidwell

Retail Buying and Category Strategy

Neil Bidwell

Retail Buying and Category Strategy

Ready to take your brand further in retail?