Babushka’s Kefir & Premium Retail Solutions: +825% Growth in Sales over 4 years

Premium Retail Solutions partnered with Babushka’s Kefir in April 2022 as a trusted brand agency interface between the client and major FMCG retailers, building a highly collaborative and commercially focused partnership.

Since inception, the relationship has delivered sustained growth, with year-on-year April performance increasing +62% (2023 vs 2022), +83% (2024 vs 2023), +102% (2025 vs 2024), and +32% (2026 vs 2025).

Overall, sales have expanded by approximately +825% from April 2022 to March 2026, reflecting more than a 9-fold increase in total performance.

This growth has been driven through close collaboration across strategic retail execution, category development, and strengthened brand positioning within key FMCG channels.

The partnership is further underpinned by ongoing co-development of new lines, successfully adopted by the client and ranged across major retailers, reinforcing both commercial momentum and a highly valued, long-term working relationship.