Retail Growth
Babushka’s Kefir: Retail Growth
Retail strategy, category development and product innovation.
Client's Name
Babushka’s Kefir
Key Result
+825% sales growth
Focus Areas
Retail strategy, category development & product innovation
Babushka’s Kefir & Premium Retail Solutions: +825% Growth in Sales over 4 years
Premium Retail Solutions partnered with Babushka’s Kefir in April 2022 as a trusted brand agency interface between the client and major FMCG retailers, building a highly collaborative and commercially focused partnership.
Since inception, the relationship has delivered sustained growth, with year-on-year April performance increasing +62% (2023 vs 2022), +83% (2024 vs 2023), +102% (2025 vs 2024), and +32% (2026 vs 2025).
Overall, sales have expanded by approximately +825% from April 2022 to March 2026, reflecting more than a 9-fold increase in total performance.
This growth has been driven through close collaboration across strategic retail execution, category development, and strengthened brand positioning within key FMCG channels.
The partnership is further underpinned by ongoing co-development of new lines, successfully adopted by the client and ranged across major retailers, reinforcing both commercial momentum and a highly valued, long-term working relationship.
I have enjoyed a close and highly valued partnership with Premium Retail Solutions over the past several years. Manfred, Tom and the wider team became an integral part of the Babushka's Kefir business and were always regarded as trusted and valued members of our extended team.
Premium Retail played a significant role in helping me to establish Babushka's Kefir as a major brand within the kefir yoghurt category across Coles and Woolworths. Their team has extensive knowledge of the Australian FMCG and grocery retail sector, combined with an exceptional ability to build and maintain strong commercial relationships.
Having now sold the business, I am proud to see Babushka's Kefir continuing to grow strongly. I have no hesitation in highly recommending Premium Retail Solutions to any business, large or small, seeking to start up or expand its presence and achieve sustainable growth within the FMCG market.
Rakesh Raj
|
Babushka's Kefir
